domingo, julho 27

ART CHANNEL - TELEVISION AS ART

"Art Channels’ global artwork is an innovative concept in visual arts: TELEVISION AS ART. For the first time in the history of art we have an artwork that consists of modular media construction of digital video works that are broadcast via orbital satellites above the huge territories of Europe, Asia and Africa, aimed at large audience.e.
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Television is the most dominant media of our time. Its development has reached unexpected proportions: television created its own reality which exists in parallel with the real world. Images created by television are convincing and expedient, its "truths" are more powerful, its capability to shape the public opinion is awesome. The consequences of its influence are universal and global (McLuhan). Television is the product of reality that generates its own, artificial, "TV reality". It operates by its own set of rules that are very different from those of the "real" reality experienced by our own senses. Those are the rules of illusions (Baudrillard). In its beginnings firmly dominated by the mechanisms of governmental control, television today, prompted by digital technology development, enters the phase in which its progress adopts many different aspects of interactive and computer technologies, thus generating ever growing semblance of freedom of creativity and content. "

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